Acquiring a new customer costs 5-7x more than retaining an existing one. Email marketing is your most powerful tool for turning one-time buyers into loyal repeat customers.
The Welcome Series
Your welcome email series sets the tone for your entire customer relationship. Send 3-4 emails over the first two weeks: a welcome message, your brand story, a product guide, and a first-purchase incentive.
Abandoned Cart Recovery
Nearly 70% of shopping carts are abandoned. A well-crafted recovery sequence can recapture 10-15% of those lost sales. Send the first reminder within an hour, a second at 24 hours, and a final incentive at 72 hours.
Post-Purchase Follow-Up
Ask for reviews 7 days after delivery. Cross-sell related products 14 days later. Offer a loyalty discount at 30 days.
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