Shipping costs are the number one reason for cart abandonment. Getting your shipping strategy right can dramatically improve your conversion rates.
Free Shipping
Everyone loves free shipping, but someone has to pay for it. The most common approach is building shipping costs into your product prices and offering ‘free shipping’ on orders over a certain threshold.
Flat Rate Shipping
Simple and predictable for both you and your customers. Works best when your products are similar in size and weight.
Real-Time Carrier Rates
Passing through exact USPS, UPS, or FedEx rates gives customers the most accurate pricing. Best for stores with varied product sizes where flat rates would be unfair.
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